I Double Dare You

“Obviously, the most important thing is to embrace failure, because if nobody dares to fail, you won't go anywhere. That's always easily said and not so easy to actually live by. But it's extremely important. In a time where things change so fast, I think that you have to embrace failure -- cost-effective failure.”

(Jonas Bonnier, CEO of Bonnier Group, in “Bonnier CEO: 'We Don't Want To Be Time Inc.'” by Nat Ives. Advertising Age: May 12, 2008. Vol. 79, Iss. 19; pg. 28)