In Touch - 2

“If you start to focus on … the consumers' perspective, it opens up a whole world of possibilities to what new products one might offer. We have all kinds of studies that we've done. But there is no substitute for seeing with your own eyes how people actually use the products.”

(Irene B. Rosenfeld, CEO of Kraft Foods, in “Boss Talk: Cooking Up Changes At Kraft Foods; Studying Rushed Consumers, CEO Rosenfeld Orders Up Menu Of Complete Meals,” by Janet Adamy. Wall Street Journal: February 20, 2007. pg. B.1)