Benefitting from Direct Touch

“Before I started, I talked to about 250 people at Discovery at all levels. One of the resounding themes was that we need change and we want to win. So I know they're ready for it. We have also tried to ease the transition by having very direct internal communication and lots of town-hall meetings. People are comfortable with change if they know they're being heard and they know the strategy.”

(David Zaslav, CEO of Discovery Communications, in “Boss Talk: CEO Guides a New Age of Discovery; Zaslav Rouses Sleepy Cable Networks, Changing Structure and Programming; Sees Cache of Nonfiction Shows as Key,” by Brooks Barnes. Wall Street Journal: June 11, 2007. pg. B.1)