Simply Focused

“It's often hard to explain something so simple to people.

"If you have good employees and listen to what the customers' needs are, you work hard to fulfill those needs. It works out. You get a good return for your shareholders. You've just got to make sure you don't focus on the money, but instead on the customer.”

(Dick Evans, Chairman and CEO of Cullen/Frost Bankers, Inc., in “Strictly by the book.” by Steve Cocheo. American Bankers Association. ABA Banking Journal: May 2008. Vol. 100, Iss. 5; pg. 26)