Real Responsibility

“What we try to do is to push as much autonomy down into the groups as humanly possible, giving them goals and objectives and holding them responsible for obtaining those. And that's not financial objectives as much as it's qualitative and safeguarding the creative product.”

(John Wren, CEO of Omnicom, in “John Wren: On the Spot.” by Alison Fahey. Adweek: January 2, 2006. Vol. 47, Iss. 1; pg. 8)