Real Browsing -- In Touch

“I loved the library at the Royal College of Art because it didn't have a logical system, at least none I could figure. When looking for a book on Islamic decoration, you'd find it by one on seashells. And you'd find all sorts of things with it. That's the value of an accident. The more you encourage serendipity… the more you'll get rich answers.”

(Tim Brown, CEO of IDEO, in “Bringing Design to Blue Chips.” by Jessi Hempel. Fortune: November 12, 2007. Vol. 156, Iss. 10; pg. 32)

No comments: