Investing in Shared Beliefs, Values and Norms

“There is no question that our company culture is fundamental to our success. We have deliberately invested in organizational development over the past four to five years to build a culture we are proud of.”

(Amy Tykeson, President and CEO of BendBroadband, in “Proving Cable Is a Service Industry,” by Allison J Waldman. TelevisionWeek: May 7, 2007. Vol.26, Iss. 19; pg. 62)