No Secrets

“We're guided by our core values -- a focus on continuous quality improvement, innovation, craftsmanship, customer collaboration, empowering employees, avoiding complacency, and reinvesting in the company. We don't have a secret formula for our strategy. It's just good management practice.”

(Craigie Zildjian, CEO of The Zildjian Company, in “Conversation: A Formula for the Future,” by Gardiner Morse. Harvard Business Review: July/August 2007. Vol. 85, Iss. 7/8; p. 23)