Good, Clear Values & Integrity -- Balance

“Every deal should have a balance. Imbalance is what creates the tension in the future, and when you're trying to create a partnership that is long term and sustaining you can't take the last dollar or pound from the table. You have to have fairness. In the long run, it serves a purpose because people feel they got the value. Then they are loyal and they feel good and they continue to work with you.”

(Joanna Shields, President of BEBO, in “The MT Interview: Joanna Shields.” By Emma De vita. Management Today, May 1, 2008. pg. 30)