From Dilemma to Paradox to Insight

"People are often faced with difficult choices -- for instance, 'Do I want to be the high-quality, high-cost supplier or the low-quality, low-cost supplier?' We're trained to examine the pros and cons of such alternatives and then pick one of them.

"But really successful businesspeople look at choices like these and say, 'I don't like either one.' They don't accept that it's an 'either-or’."

(Bob Young, cofounder and former CEO of Red Hat, in ”How Successful Leaders Think,” by Roger Martin. Harvard Business Review: June 2007. Vol. 85, Iss. 6; p. 60)