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“I've worked in a number of places, and for me, the same issues are important everywhere. People want to see that you mean what you say and want to believe in your word. If they feel you are not straightforward, you are lost. This is important whether you work in Asia or Africa or wherever."

(Dieter Zetsche, Chairman of Daimler AG, in “Driving Lessons: Dieter Zetsche's Experiences behind the Wheel of Daimler-Chrysler and Beyond.” Knowledge@Wharton. March 19, 2008)

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