Priorities -- The Real Thing?

“I was asked in one of my early meetings, 'What are you doing about the stock price?' and I said, 'Nothing. I am paid to run the company, not to manage the stock price. You run the company well, the stock price will look after itself.’”

(E. Neville Isdell, Chairman and CEO of Coca-Cola, in “Coke is out of the ditch, now it needs to go faster, says E. Neville Isdell.” by Sanjoy Narayan and R. Sridharan. Business Today. April 6, 2008)