Your Core Competence

“Be real. Be you, not what you think you should be to fit into someone else's definition of what you should be. Once you start moving away from being who you are at your core, your ability to remain truly authentic, to have real credibility, will slowly and very insidiously diminish. And one day you'll wonder what has happened to you – the real you.”

(Ann M. Fudge, CEO of Young & Rubicam, in “Memos From The CEOs.” by Caroline V. Clarke. Black Enterprise: February 2005. Vol. 35, Iss. 7; pg. 154)