Value -- Competence That Is Distinctive

“The real secret of success, in my opinion, is when you are in an environment where there are many people smarter than you. In those situations, it's not about competing with those people, but finding ways to add value while also learning from them…

"If you try to find a unique way of looking at a problem, that's how you can make a difference.”

(Gil Shwed, CEO of Check Point, in “Gil Shwed -- From 'grandmother's apartment' in Israel to a crash course in U.S.-style marketing, Check Point's CEO has learned his lessons well.” by Kevin McLaughlin. CRN: June 25, 2007. , Iss. 1243; pg. 22)