Sense & Feeling

"The whole thing is about values, a sense of destination, a sense of direction for the company. That's a very powerful method of getting productivity… Then they know what you're trying to do and will be on your side, instead of feeling like you are some distant corporate suit."

(Fred Hassan, CEO of Schering-Plough, in “Being Fred Hassan.” by Joanna Breitstein. Pharmaceutical Executive: October 2007. Vol. 27, Iss. 10; pg. 73)