Down to Earth & Grounded

“Don't underestimate the value people place on authenticity. Politicians listen to the focus groups and say the things they think people want to hear. But after 30 years of reading consumers, I know that they can smell phonies.”

(Shelly Lazarus, CEO of Ogilvy & Mather, in “Shelly Lazarus.” by Matthew Boyle. Fortune: September 17, 2007. Vol. 156, Iss. 6; pg. 56)