First Me, Then Our Organization

“Sometimes you have to go deep underwater to get straightened out before you can start to grow. So in the near term, we will go down in market share and down in volume to get to a place where we operate profitably.”

(Alan Mullaly, CEO of Ford, in “Boss Talk: At Ford, the 'Outsider' Is Optimistic; In a Town of Pessimists, CEO Mulally Tells Everyone 'It's Going to Be OK'.” by Jeffrey McCracken and Joseph B. White. Wall Street Journal: July 23, 2007. pg. B.1)