The Artist Within

“Today, we continue the tradition of bringing artists into the plant so our R&D manager and marketing people can meet directly with them. We also take employees into stores so they can see customers buying Zildjians -- and the competition. Careful listening is part of our corporate strategy.”

(Craigie Zildjian, CEO of The Zildjian Company, in “Conversation: A Formula for the Future,” by Gardiner Morse. Harvard Business Review: July/August 2007. Vol. 85, Iss. 7/8; p. 23)