Learning DNA

"I actually don't think keeping the culture is a goal. I think improving the culture is. We shouldn't be, like, looking back to our golden years and saying, 'Oh, I wish it was the same'."

(Sergey Brin, co-founder of Google, in “Back2Back Champs.” Adam Lashinsky. Fortune: February 4, 2008. Vol. 157, Iss. 2; pg. 70)