First Things First

“We have to be a role model. We want to make a profit. To do that, we have to behave in a way that makes a contribution to the country. It's benign self-interest.”

(Gareth Penny, Managing Director of DeBeers, in “Gem of an Idea.” by Alex Perry. Time: May 12, 2008. Vol. 171, Iss. 19; pg. GB 9)