"If there is one thing that's noteworthy in our company, it's that the concept of economic profit and how it's applied is understood by thousands of managers, not by a few financial people at the top."
(Bob Lane, CEO of John Deere, in “Reenergizing an Old Company.” by Jia Lynn Yang. Fortune: October 15, 2007. Vol. 156, Iss. 8; pg. 50)
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