“Don't underestimate the value people place on authenticity. Politicians listen to the focus groups and say the things they think people want to hear. But after 30 years of reading consumers, I know that they can smell phonies.”
(Shelly Lazarus, CEO of Ogilvy & Mather, in “Shelly Lazarus.” by Matthew Boyle. Fortune: September 17, 2007. Vol. 156, Iss. 6; pg. 56)
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